Spyglasses Blog
Expert insights on AI SEO, generative engine optimization, and getting your brand featured in ChatGPT, Google AI Overviews, Perplexity, and Claude.
If all you're doing is tracking prompts, you're paying to see data you can't act on. Here's what to focus on instead.
Spyglasses
3/15/2026
Content refreshes often improve AI readiness and SEO at the same time, but the AI impact usually goes unmeasured. Here's how to change that.
Jim Wrubel
3/2/2026
Good SEO work often improves AI citation readiness as a side effect. Running an AI Readiness Audit before and after proves it.
Jim Wrubel
3/2/2026
Website redesigns can help or hurt AI citation readiness. A scored before/after audit shows which, and gives agencies a deliverable most rivals don't offer.
Jim Wrubel
3/1/2026
Generate prospect-specific AI visibility insights in minutes from a domain name. Turn a cold pitch into a data-backed conversation.
Jim Wrubel
2/28/2026
The gap between AI visibility scores and client results is where agencies lose deals. Two tools close that gap.
Jim Wrubel
2/27/2026
Demonstrating the ROI of PR means more than just tracking share of voice in prompts.
Jim Wrubel
1/12/2026
What if you built an SEO article for a long-tail keyword with 33 Rank Difficulty, and nobody came?
Jim Wrubel
1/12/2026
ChatGPT gets 3.2B visits monthly with 89% never clicking through. Your $100K website redesign optimizes for customers who aren't coming. Here's where they actually are.
Jim Wrubel
1/12/2026
Google's AI Mode has rolled out to all US users and now counts in Search Console data. But the most important metric—how often AI mentions your business without sending clicks—remains invisible.
Jim Wrubel
1/10/2026
11 essential questions to ask yourself to measure if your AI SEO strategy is actually effective.
Jim Wrubel
1/9/2026
What to look for in an AI Visibility Tracking platform for your agency in 2025.
Jim Wrubel
1/8/2026
Traditional conversion metrics miss a huge part of your sales funnel. Learn how AI conversion rates help you optimize for the future of customer discovery.
Jim Wrubel
1/7/2026
With AI models increasingly crawling the web for training data, website owners face a critical decision. Learn when to block AI crawlers and when to welcome them.
Jim Wrubel
1/6/2026
Does adding an LLMs.txt to your site actually do anything? See what our data shows.
Jim Wrubel
1/5/2026
How to Monitor Brand Mentions in ChatGPT, Google AI Overviews, Claude & Perplexity.
Jim Wrubel
1/4/2026