Citation Optimization

See Exactly Why ChatGPT Does or Doesn't Cite Your Page

The AI Search Citation Optimizer runs your content through each step of ChatGPT's citation pipeline, lights up where it survives and where it falls out, and rewrites it to get cited. Scoring is free; you only pay when you generate a rewrite.

Stop Guessing at the Dice Roll

Most AI visibility tools watch the dice land and report the result. For research questions, ChatGPT doesn't answer from memory; it searches, ranks, reads, and cites, following published, repeatable steps. The Citation Optimizer scores your content against those steps and tells you what to change. You can't control every AI answer, but you can load the dice.

Built for the Teams Doing the Work

Scoring shows you where content falls out of AI search. Rewriting puts it back in.

SEO & Content Teams

See where a page drops out of ChatGPT's pipeline and exactly what to change. Rewrite for citation, re-score for free, and ship content built to be cited, not just to rank.

Marketing Agencies

Turn AI search into a deliverable. Show clients where their content falls out, fix it, and prove the lift with a before/after score they can see.

PR & Comms Teams

Score an earned placement or a press release the way ChatGPT would read it. Find out whether AI can see and cite the coverage, and what to tighten so it does.

Score, Rewrite, Re-Score

A loop you run until the page is ready, with the model telling you when to stop.

Pick a real query

Start from a real query ChatGPT's own pipeline generated, captured from your AI Visibility report, with your ranking gaps flagged. No invented keywords.

Score against the pipeline

Watch each gate light up: search routing, the SERP pool, fetch and chunk, semantic rerank, deep-read audition, and synthesis readiness. Every warning comes with a specific fix.

Rewrite and re-score

Generate a revised draft grounded in the recommendations, with a new title, meta, and structured data. Re-score as many times as you like; the optimizer tells you when it's publish-ready.

A Model of the Real Pipeline, Not a Black Box

We model ChatGPT's research pipeline as a sequence of gates, each mapped to a known or approximated algorithm. We're transparent about what's research-backed and where we approximate, including an open-source neural reranker that stands in for the proprietary one.

Read the full methodology

Free to Score, Pay Only to Rewrite

Score and re-score as often as you want at no cost. A rewrite costs 10 credits and includes unlimited re-scoring of that page. Brand plans include 10 rewrites a month and Agency plans include 50; beyond that, rewrites are billed per use.

Scoring
Free, unlimited
Rewrite
10 credits each
Included monthly
Brand 10 · Agency 50

Find Out Why Your Best Page Isn't Getting Cited

Score a page against a real ChatGPT query for free and see exactly where it falls out of the citation pipeline. Start a free Spyglasses trial to optimize your content for AI search.

Frequently Asked Questions