Solutions · For PR & Comms
AI visibility for PR firms: prove earned media works in AI answers.
Spyglasses gives PR and comms teams the AI channel's missing numbers: score placements by AI value with AIPVS and PQS, watch coverage become citations in ChatGPT, Gemini, and Google AI Overviews, surface hidden earned media, and report it all in your own brand.
The PR toolkit at a glance
- AIPVS scores what a publisher is worth in AI discovery; PQS scores the article.
- Coverage reports watch every placement for AI citations, from a pasted URL list.
- Hidden earned media: pages AI reads but never credits, with receipts.
- White-labeled web, PDF, and PPTX reports for the board.
Spring launch coverage · 32 URLs
One campaign's placements, tracked from coverage to answer.
The new variable
Can AI see your placement?
Many top outlets block AI crawlers. A Tier 1 placement that AI can't read looks great in the coverage report and does nothing in the AI channel. Scoring first protects the pitch.
Score the outlet with AIPVS, then the article with PQS.
AI Placement Value Score →Want the step-by-step? Nine workflow guides for earned media in AI answers, from pitch list to crisis comms.
PR guides →Before and after the story runs
Plan the pitch. Prove the coverage.
Score the outlets before you pitch, then track the coverage you land into AI answers. Two tools, one campaign.
Before the story runs
Media Lists
The outlets you plan to pitch, scored for AI. See which outlets AI can read and already cites, track every pitch, and share the list for client sign-off.
- 84PremiumPlaced
Trailhead Review
23 AI citations
- 61StrongPitched
Summit Weekly
7 AI citations
- 42ModerateTarget
The Daily Ledger
Blocks AI crawlers
After the story runs
Coverage Reports
The placement URLs you landed, tracked into AI answers. Paste the month in one go and get one influence rate for the client report.
Spring launch coverage · 32 URLs
One campaign's placements, tracked from coverage to answer.
Hidden earned media
Credit you earned but never got
Some placements get read by AI while composing and never credited; others get cited to back a competitor. Citation Intelligence surfaces both, and the follow-up conversation with the journalist writes itself.
See every source AI used, classified by what it did for the brand.
Citation Intelligence →Client executives get asked about too: run Person Tracking alongside brand coverage.
Person Tracking →Which audiences does AI steer toward your client, and which does it steer away? Personas show both, from a homeowner after a hailstorm to a CFO, with the reasons AI gives.
Personas →Board-ready
Reports that survive scrutiny
White-labeled web, PDF, and PPTX exports, a Monday summary email, and every KPI backed by drill-down data. Bring numbers the board can push on.
The three metric tiers behind every KPI.
Daily Prompt Tracking →Prove the placement worked.
Book a demo, or score a placement right now; no setup required.
PR Firm FAQs
Common questions from PR professionals about AI visibility.
What is brand consistency scoring?
Brand consistency scoring measures how consistently AI platforms represent your client's brand across different queries and contexts. This includes tracking whether AI accurately describes the brand's positioning, key messages, and differentiators; both from the model's training data and when it combines knowledge with real-time web searches.
Which AI platforms do you monitor?
Tracked prompts run every day on ChatGPT, Gemini, and Google AI Overviews. Want even more coverage? Add Claude and Perplexity to any client property, and Spyglasses tracks those assistants too.
What is the AI Placement Value Score?
AIPVS quantifies the value of a media placement by combining the publisher's organic authority with its AI accessibility. It answers the question: can AI actually see and cite this placement? Use it to show clients which outlets deliver the most impact in AI search.
How can I measure PR campaign impact on AI visibility?
Use PR Projects to track when placements become AI citations over time. Run visibility reports before and after campaigns to measure changes in brand mentions, share of voice, and brand consistency scores. Historical trending gives you concrete data to prove ROI.
Can I see which AI answers cited a client's placements?
Yes. Add placements to a coverage report and Spyglasses records every time one appears as a source in your tracked prompts: the prompt, the platform, the date, and the context around the citation. You can open the full AI answer to read it exactly as a prospect would, compare cited coverage against coverage AI ignores, and export the whole list for client reports.
What's a coverage report?
A pasted list of your placement URLs tracked as one goal (in the app it's called a Coverage Group). Every URL gets scored with PQS and the publisher's AIPVS, then watched for AI citations, with one influence rate for the whole campaign.
Can I track a specific journalist?
Yes. Author goals match citations of pages written by a named journalist, so you can see whose bylines AI trusts in your category and pitch accordingly.
Can I see which audiences AI steers toward or away from a client?
Yes. Add personas to a project, like a homeowner in Minneapolis after a hailstorm, a Medicare senior choosing a pharmacy, or a CFO and an IT lead weighing a purchase. Each discovery prompt also runs daily as that persona on ChatGPT and Gemini. Perspectives compares each persona's answers with the regular ones: where AI names your client its top choice, where it cautions against them and why, and who it recommends instead. That points your next story at the audience that needs it.
Can I white-label reports for clients?
Yes. Agency and Enterprise plans include white-label reports that remove all Spyglasses branding. Export as PDF, PowerPoint, or shareable web pages that integrate seamlessly with your existing client deliverables.
What does Spyglasses cost for PR firms?
Start free with 30 credits that last a month, no credit card required. Agency plans are a monthly subscription with tracked prompts, audit pages, and credits included every month, plus white-labeled exports and multi-client management.