Prove PR Impact in the Age of AI
Your clients need to know how their brand is represented when prospects ask AI for recommendations. Spyglasses is the only platform that tracks brand consistency, share of voice, and discovery queries across every major AI assistant.
Why PR Firms Choose Spyglasses
Purpose-built features for measuring PR impact on AI visibility and brand representation.
Brand Consistency Scoring
Spyglasses is the only AEO tool that measures how consistently your client's brand is represented across AI platforms. Track both how AI models describe the brand from their training data, and how they represent it when combining knowledge with real-time web searches.
Multi-Platform AI Coverage
PR firms need visibility across every AI platform prospects use. Spyglasses monitors ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini, giving you complete coverage of the AI landscape, not just one or two platforms.
Discovery Query Tracking
See exactly which questions and queries trigger your client's brand mentions. Understand what topics, angles, and buying situations drive AI visibility to inform future content strategy and PR campaigns.
Historical Trending & Change Detection
Track how visibility metrics change over time, especially after PR campaigns, product launches, or content initiatives. Prove the impact of your work with clear before-and-after data.
PR-Specific Capabilities
Features designed for how PR professionals measure success and report to clients.
Feature & Differentiator Accuracy
Monitor how accurately AI platforms describe your client's product features and competitive differentiators. Incorrect information can undermine PR efforts. Catch misrepresentations before they spread.
Competitive Benchmarking
Track multiple competitors simultaneously with custom competitor lists. See how your client's share of voice changes over time relative to key competitors across every AI platform.
Category Entry Point Analysis
Identify which buying situations, use cases, and problem statements trigger brand mentions. Spyglasses automatically generates prompts across five category entry points: Best in Category, Use Case Solution, Segment-Specific, Budget-Conscious, and Solution Comparison.
Designed for PR Workflows
Integrate AI visibility data into your existing client reporting and workflow.
White-Label Reports
Remove Spyglasses branding from all client deliverables. Your clients see your expertise and insights, not our platform. Present AI visibility reports as part of your comprehensive PR analytics.
PDF & PowerPoint Exports
Export reports in the formats you need for client presentations. Generate professional PDF reports or PowerPoint-ready data that integrates seamlessly with your existing client decks.
The Only Brand Consistency Tool
No other AEO platform offers brand consistency scoring. Spyglasses gives you metrics that matter for PR; how consistently and accurately your client's brand story is told across AI platforms.
Don't Let Clients Discover Reputation Gaps from Competitors
Start with 30 free credits (30-day trial). No credit card required. Be the firm that shows clients what AI is saying about them.
No credit card required • All platform features included • 30-day free trial
PR Firm FAQs
Common questions from PR professionals about AI visibility monitoring.
What is brand consistency scoring?
Brand consistency scoring measures how consistently AI platforms represent your client's brand across different queries and contexts. This includes tracking whether AI accurately describes the brand's positioning, key messages, and differentiators,both from the model's training data and when it combines knowledge with real-time web searches.
Which AI platforms do you monitor?
Spyglasses monitors all major AI assistants that your client's prospects use: ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini. This ensures you're not missing visibility gaps on any platform.
How can I measure PR campaign impact on AI visibility?
Run visibility reports before and after campaigns to track changes in brand mentions, share of voice, and brand consistency scores. Historical trending shows exactly how your PR efforts influence AI recommendations over time, giving you concrete data to prove ROI.
Can I white-label reports for clients?
Yes. Agency and Enterprise plans include white-label reports that remove all Spyglasses branding. You can export professional PDF reports and PowerPoint-ready data that seamlessly integrates with your existing client deliverables.
How does competitive benchmarking work?
Define custom competitor lists for each client. Spyglasses tracks share of voice, mention frequency, and positioning across all monitored AI platforms. See side-by-side comparisons and track how competitive positioning changes over time.
What does Spyglasses cost for PR firms?
Start with 30 free credits to explore the platform (30-day trial). Agency plans offer volume discounts, white-labeling, and multi-client management. Usage-based billing means you only pay for what you use across all your clients.