Earned Media in the Age of AI
Many major publications block AI crawlers. A Tier 1 placement might look great on a coverage report but have zero influence on AI responses. Spyglasses answers three questions: Can AI see this placement? Is AI citing it? How much is it worth in AI discovery?
Prove Earned Media ROI in the AI Channel
Show clients which placements drive AI citations and quantify the impact of your work.
Brand Consistency Scoring
Measure how consistently AI platforms represent your client's brand across different queries and contexts. Track both how AI describes the brand from training data and how it represents the brand when combining knowledge with real-time web searches.
Multi-Platform AI Coverage
PR firms need visibility across every AI platform prospects use. Spyglasses monitors ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini. Complete coverage of the AI landscape, not just one or two platforms.
Discovery Query Tracking
See which questions and queries trigger your client's brand mentions in AI. Understand what topics, angles, and buying situations drive AI visibility to inform future content strategy and PR campaigns.
Campaign Impact Over Time
Track how visibility metrics change after PR campaigns, product launches, or content initiatives. Prove the impact of your work with clear before-and-after data that clients can share with stakeholders.
PR-Specific Capabilities
Features designed for how PR professionals measure success and report to clients.
AI Placement Value Score
Quantify the value of each placement by combining organic authority with AI accessibility. Show clients which publishers deliver the most impact in AI search. Turn coverage reports into AI visibility reports.
Citation Intelligence
See which publishers influence AI responses for your client's category. Track citation sources across platforms. Identify high-value placement targets that competitors are using to win AI visibility.
Category Entry Point Analysis
Identify which buying situations, use cases, and problem statements trigger brand mentions. Spyglasses automatically generates prompts across five category entry points: Best in Category, Use Case Solution, Segment-Specific, Budget-Conscious, and Solution Comparison.
AI Readiness Audits
As stewards of your client's brand, AI Readiness Audits help highlight factors that limit AI visibility. See how content is structured for AI, check static content visibility, and identify areas where content might not be selected in grounding searches.
Designed for PR Workflows
Integrate AI visibility data into your existing client reporting and workflow.
White-Label Reports
Remove Spyglasses branding from all client deliverables. Present AI visibility reports as part of your comprehensive PR analytics. Your clients see your expertise and insights, not our platform.
PDF and PowerPoint Exports
Export reports in the formats you need for client and board presentations. Generate professional PDF reports or PowerPoint-ready data that integrates seamlessly with your existing client decks.
Metrics That Matter for PR
Brand consistency scoring, AI Placement Value Score, and Citation Intelligence are unique to Spyglasses. These are the metrics PR firms need to prove earned media ROI in the AI channel.
Show Clients What AI Knows About Their Brand
Start with 30 free credits (14-day trial). No credit card required. Be the firm that proves earned media ROI in the AI channel.
No credit card required • White-labeled exports • 14-day free trial
PR Firm FAQs
Common questions from PR professionals about AI visibility.
What is brand consistency scoring?
Brand consistency scoring measures how consistently AI platforms represent your client's brand across different queries and contexts. This includes tracking whether AI accurately describes the brand's positioning, key messages, and differentiators; both from the model's training data and when it combines knowledge with real-time web searches.
Which AI platforms do you monitor?
Spyglasses monitors all major AI assistants: ChatGPT, Google AI Overviews, Claude, Perplexity, and Gemini. This ensures you're not missing visibility gaps on any platform your client's prospects might use.
What is the AI Placement Value Score?
AIPVS quantifies the value of a media placement by combining the publisher's organic authority with its AI accessibility. It answers the question: can AI actually see and cite this placement? Use it to show clients which outlets deliver the most impact in AI search.
How can I measure PR campaign impact on AI visibility?
Use PR Projects to track when placements become AI citations over time. Run visibility reports before and after campaigns to measure changes in brand mentions, share of voice, and brand consistency scores. Historical trending gives you concrete data to prove ROI.
Can I white-label reports for clients?
Yes. Agency and Enterprise plans include white-label reports that remove all Spyglasses branding. Export as PDF, PowerPoint, or shareable web pages that integrate seamlessly with your existing client deliverables.
What does Spyglasses cost for PR firms?
Start with 30 free credits to explore the platform (14-day trial). Agency plans include white-labeled exports, multi-client management, and usage-based billing. You only pay for what you use across all your clients.