Spyglasses Blog

AI SEO and Generative Engine Optimization news and insights

#prompt tracking#AI SEO#GEO#LLMO#AI Search Visibility

You're Wasting Money On Prompt Tracking

Thinking about signing up for a prompt tracker for AI SEO? May as well throw money into a pit. Do this instead.

Jim Wrubel

8/29/2025

#content marketing#marketing budget#AI optimization#SEO#content strategy

Your 2026 Content Marketing Budget Should Be $0

What if you built an SEO article for a long-tail keyword with 33 Rank Difficulty, and nobody came?

Jim Wrubel

8/19/2025

#website redesign#marketing budget#AI optimization#web design#ROI

Your 2026 Website Redesign Budget Should Be $0

ChatGPT gets 3.2B visits monthly with 89% never clicking through. Your $100K website redesign optimizes for customers who aren't coming. Here's where they actually are.

Jim Wrubel

8/19/2025

#AI SEO#brand visibility#ChatGPT#Claude#Perplexity#AI strategy#search optimization

11 Questions Your AI SEO Strategy Should Answer

11 essential questions to ask yourself to measure if your AI SEO strategy is actually effective.

Jim Wrubel

8/13/2025

#LLMs.txt#AI crawlers#web standards#data protection#AI policy

Do I Need an LLMs.txt for My Website?

Does adding an LLMs.txt to your site actually do anything? See what our data shows.

Jim Wrubel

7/10/2025

#Google AI Mode#search analytics#AI traffic#SEO#Google Search Console

What To Do Differently Now That Google's AI Mode Is Now Live

Google's AI Mode has rolled out to all US users and now counts in Search Console data. But the most important metric—how often AI mentions your business without sending clicks—remains invisible.

Jim Wrubel

6/18/2025

#AI#web crawling#data protection#SEO#content strategy

Should You Block AI From Using Your Website's Data?

With AI models increasingly crawling the web for training data, website owners face a critical decision. Learn when to block AI crawlers and when to welcome them.

Jim Wrubel

6/10/2025

#AI analytics#conversion metrics#digital marketing#sales funnel#ROI

Why AI Conversion Metrics Are the New Gold Standard for Online Businesses

Traditional conversion metrics miss a huge part of your sales funnel. Learn how AI conversion rates help you optimize for the future of customer discovery.

Jim Wrubel

6/10/2025