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Your 2026 Content Marketing Budget Should Be $0
#content marketing#marketing budget#AI optimization#SEO#content strategy
Your 2026 Content Marketing Budget Should Be $0

What if you built an SEO article for a long-tail keyword with 33 Rank Difficulty, and nobody came?

Spyglasses Team

Spyglasses Team

8/19/2025

Your 2026 Website Redesign Budget Should Be $0
#website redesign#marketing budget#AI optimization#web design#ROI
Your 2026 Website Redesign Budget Should Be $0

ChatGPT gets 3.2B visits monthly with 89% never clicking through. Your $100K website redesign optimizes for customers who aren't coming. Here's where they actually are.

Spyglasses Team

Spyglasses Team

8/19/2025

11 Questions Your AI SEO Strategy Should Answer
#AI SEO#brand visibility#ChatGPT#Claude#Perplexity#AI strategy#search optimization
11 Questions Your AI SEO Strategy Should Answer

11 essential questions to ask yourself to measure if your AI SEO strategy is actually effective.

Spyglasses Team

Spyglasses Team

8/13/2025

Do I Need an LLMs.txt for My Website?
#LLMs.txt#AI crawlers#web standards#data protection#AI policy
Do I Need an LLMs.txt for My Website?

Does adding an LLMs.txt to your site actually do anything? See what our data shows.

Spyglasses Team

Spyglasses Team

7/10/2025

What To Do Differently Now That Google's AI Mode Is Now Live
#Google AI Mode#search analytics#AI traffic#SEO#Google Search Console
What To Do Differently Now That Google's AI Mode Is Now Live

Google's AI Mode has rolled out to all US users and now counts in Search Console data. But the most important metric—how often AI mentions your business without sending clicks—remains invisible.

Spyglasses Team

Spyglasses Team

6/18/2025

Should You Block AI From Using Your Website's Data?
#AI#web crawling#data protection#SEO#content strategy
Should You Block AI From Using Your Website's Data?

With AI models increasingly crawling the web for training data, website owners face a critical decision. Learn when to block AI crawlers and when to welcome them.

Spyglasses Team

Spyglasses Team

6/10/2025

Why AI Conversion Metrics Are the New Gold Standard for Online Businesses
#AI analytics#conversion metrics#digital marketing#sales funnel#ROI
Why AI Conversion Metrics Are the New Gold Standard for Online Businesses

Traditional conversion metrics miss a huge part of your sales funnel. Learn how AI conversion rates help you optimize for the future of customer discovery.

Spyglasses Team

Spyglasses Team

6/10/2025