Track · AI Traffic Analytics
See AI assistants visit your site in real time.
AI Traffic Analytics is Spyglasses' server-side detection for the AI channel. It watches your own traffic and separates AI agents, AI crawlers, and humans clicking through from AI answers, in real time, per page. Estimated visibility is a model; visits are a fact.
AI Traffic Analytics at a glance
- Server-side detection on your own traffic, not a model's estimate.
- Separates AI agents, AI crawlers, and humans arriving from AI answers.
- Real time and per page, from the first install.
- Plugins for the major platforms; a free tier is included.
AI traffic · last 7 days
AI agent visits
93418.2%increased, improved
Clickthroughs from AI
2619.4%increased, improved
Ground truth
Scores predict. Server logs prove.
Visibility metrics estimate how often AI mentions you. Traffic is what actually happened: which assistants came, what they read, and who clicked through. Use it to validate that the visibility work is landing.
What you'll see
Three kinds of AI traffic, separated
AI agents
Assistants fetching your pages live to answer someone right now.
AI crawlers
Training and indexing bots building the models' memory.
Clickthroughs from AI
People arriving on your site from an AI answer that cited you.
Watch it working on our own site, live.
AI Analytics Demo →Installs in minutes: plugins for Cloudflare, Webflow, Next.js, Python, Ruby, and more.
Platform docs →Pair with daily prompt tracking to connect visibility to visits.
Daily Prompt Tracking →AI is already on your site.
Install the plugin and watch the first visits arrive today.
Frequently Asked Questions
Real-time tracking of ChatGPT, Google AI Overviews, and Perplexity citations. See which pages AI references, monitor trends, and measure AI-driven traffic.
What is AI Traffic Analytics?
AI Traffic Analytics tracks visits from AI assistants like ChatGPT, Claude, and Perplexity to your website. These AI visits don't use JavaScript, making them invisible to traditional analytics tools like Google Analytics. Spyglasses captures data on how AI systems access and interact with your content, giving you visibility into a traffic source that most analytics tools miss entirely.
Which AI platforms does Spyglasses track?
Spyglasses tracks all major AI platforms including ChatGPT (OpenAI), Google AI Overviews (Gemini), Perplexity, Claude (Anthropic), Microsoft Copilot, and over 600 other AI crawlers. This comprehensive tracking helps you understand your complete AI visibility across the platforms consumers use most.
What's included for free?
Tracking all bot and crawler traffic, including search engines, social media bots, and AI crawlers, is always free. Our recrawl frequency monitoring and bot blocking features are also free for every account. AI visit analytics — detailed tracking of when AI assistants visit your site with user intent — is also free for the first 25,000 visits per property each month. Above that, additional visits are billed at one credit per 500 AI visits.
How does pricing for AI visits work?
Every property gets the first 25,000 AI visits per month free — no credits required, on any plan. Once you exceed that, additional visits are billed at one credit per 500 visits. Credits are only consumed for AI visits that carry user intent; when someone asks ChatGPT or Perplexity a question and the AI visits your site to answer it. Routine crawler traffic from bots like Googlebot, Bingbot, and AI model trainers is always tracked for free and never consumes credits.
How does Spyglasses integrate with existing analytics?
Spyglasses forwards AI citation data to Google Analytics using Measurement Protocol, so you can see AI-driven traffic alongside your traditional web analytics. Other integrations like PostHog, Plausible, and Mixpanel work similarly, giving you a complete picture of how AI visibility drives traffic to your site.
Can I control which AI bots access my website?
Yes. Spyglasses includes free traffic control features that let you block AI model trainers with one click while keeping your content accessible to ChatGPT and Google AI Overviews for beneficial citations. This protects your content from unauthorized scraping while maintaining your AI visibility.
What's the difference between bot tracking and AI visit analytics?
Bot tracking identifies and categorizes all automated traffic to your site including search engine crawlers, AI model trainers, social media bots, and more. This is always free. AI visit analytics goes deeper: it tracks when AI assistants like ChatGPT visit your site in response to a user's question, captures the intent behind that visit, and follows the path from citation to clickthrough to conversion. This detailed analysis is what credits cover.
What is recrawl frequency monitoring?
Recrawl monitoring tracks how often search engines and AI platforms re-index your content. You can see when Googlebot, ChatGPT, or other crawlers last visited specific pages and how frequently they return. This helps you understand which content is being actively indexed and optimize your publishing schedule. Recrawl monitoring is free for all accounts.