The Missing Google Search Console for ChatGPT
Track visits from ChatGPT, Claude, Perplexity, and other AI assistants. See which AI platforms are accessing your content and how they're using it to answer user questions.
Everything You Need to Track AI Traffic
Comprehensive analytics and control tools designed specifically for the AI era of web traffic.
Map Your AI Traffic Funnel
Track your complete AI traffic journey, from initial citations to clickthroughs all the way to purchase conversions.
Send AI Traffic to Your Analytics
Integrate with Google Analytics, PostHog, and more to give you a single source of truth across all your AI traffic.
See your AI Traffic Intent
Spyglasses is the only platform on the market that shows you not just how often you're cited in AI, but why.
Track Search Engine Recrawl Frequency
Monitor how often search engines pick up your updates with Spyglasses recrawl frequency tools and optimization insights.
Advanced Bot Control & Content Protection
Bot behaving badly? Block access with a click, or block all AI from training on your content without cutting yourself off from ChatGPT citations.
Why Choose Spyglasses
The most comprehensive AI traffic analytics platform available, built specifically for the conversational AI era.
See your AI Traffic Intent
Spyglasses is the only platform on the market that shows you not just how often you're cited in AI, but why.
Works with Nearly Every Web Platform
One-click install for WordPress, support for Cloudflare, Webflow, and open source packages for python, ruby, and Next.js.
The Only AI Analytics Platform Integrated with Your Stack
The only AI Traffic Analytics platform that's integrated with Google Analytics, PostHog, and more, to give you a complete picture of your traffic.
Tracks All Your Bot Traffic
Tracks all your bot traffic. In addition to AI visits, Spyglasses shows you how often Google recrawls your site, when Amazon updates your product listings, and more.
Your Content, Used How You Intend
Spyglasses blocks AI from scraping your content with one click. Protect your intellectual property while maintaining beneficial AI citations.
You'll be surprised by how much AI traffic you have
Join thousands of websites already using Spyglasses to measure the success of their AI SEO efforts.
No credit card required • 14-day free trial • Setup in under 5 minutes
Frequently Asked Questions
Everything you need to know about AI Traffic Analytics.
What is AI Traffic Analytics?
AI Traffic Analytics is a technique for tracking and analyzing visits from AI assistants like ChatGPT, Claude, and Perplexity to websites. These AI visits typically don't use JavaScript, making them invisible to traditional analytics tools like Google Analytics. The method captures data on how AI systems access and interact with web content.
How does AI influence website traffic?
AI assistants like ChatGPT, Claude, and Perplexity generate website traffic by citing and linking to web pages when answering user questions. This creates a new traffic source beyond traditional search engines. AI platforms crawl websites to gather information for their responses, then direct users to relevant pages through citations and clickthroughs, potentially leading to conversions.
How can I see AI traffic in Google Analytics?
AI traffic typically doesn't appear in standard Google Analytics because AI assistants don't use JavaScript like traditional browsers. Specialized analytics platforms can send AI visit data to Google Analytics using Measurement Protocol, which allows server-side tracking to capture these visits that would otherwise be invisible in your analytics dashboard.
How can I measure AI traffic on my website?
Measuring AI traffic requires specialized analytics platforms that can identify visits from AI assistants like ChatGPT, Claude, and Perplexity. These platforms track bot user agents and crawling patterns that traditional analytics miss. They can integrate with existing analytics tools to provide comprehensive traffic data including citation frequency, clickthrough rates, and conversion tracking.
How can I track ChatGPT traffic?
ChatGPT traffic can be tracked by identifying its specific user agent and crawling patterns when it accesses websites to gather information for responses. Specialized analytics platforms monitor these visits and can distinguish ChatGPT traffic from other AI assistants. The tracking covers both when ChatGPT crawls content and when users click through from ChatGPT responses to websites.
Can ChatGPT be monitored for website analysis?
Yes, ChatGPT activity can be monitored through specialized analytics that track when it accesses website content and how it uses that content in responses. This monitoring reveals citation frequency, content usage patterns, and resulting user traffic. Website owners can analyze which content ChatGPT references most and optimize accordingly for better AI visibility and traffic generation.
What is bot traffic in Google Analytics?
Bot traffic in Google Analytics refers to visits from automated programs, crawlers, and AI assistants rather than human users. This includes search engine bots, social media crawlers, and AI platforms like ChatGPT. Traditional analytics often miss AI bot visits because they don't execute JavaScript. Specialized tracking methods can capture this previously invisible traffic for analysis.
How do I integrate third-party analytics with Google Analytics?
Third-party analytics integration with Google Analytics typically involves using Measurement Protocol, webhooks, or API connections to send data between platforms. The specific method depends on the third-party tool's capabilities and your data requirements. Many platforms offer built-in Google Analytics integrations, while custom implementations may require developer setup using Google's tracking codes or server-side tracking methods.
What are the best AI tools to track website visitors?
AI traffic analytics tools track visits from AI assistants like ChatGPT, Claude, and Perplexity, which traditional analytics miss because they don't use JavaScript. These platforms monitor over 600 AI crawlers, provide citation analysis, and integrate with existing analytics tools. Key features include traffic intent analysis, bot blocking capabilities, and comprehensive reporting on how AI platforms access and cite your content.
What AI tools can track citations for SEO automatically?
AI citation tracking tools monitor when content gets referenced by AI assistants like ChatGPT, Claude, and Perplexity. These platforms analyze AI responses to identify content citations, track citation frequency, and provide insights into which pages receive mentions. Advanced tools can correlate citations with traffic patterns and measure the SEO impact of AI-generated recommendations.
What are effective methods for conversion tracking using AI analytics?
AI analytics conversion tracking involves monitoring the complete user journey from AI citations to final conversions. This includes tracking clickthroughs from AI responses, measuring downstream actions, and integrating with existing analytics platforms through APIs. Effective methods use measurement protocols to capture AI-originated traffic and correlate it with purchase data or lead generation metrics.