Documentation
Documentation

Documentation

Comprehensive documentation for Spyglasses - the complete AI visibility platform for agencies and marketing teams.

Spyglasses is the complete AI visibility platform that helps agencies and marketing teams measure, track, and prove ROI for AI SEO efforts. Whether you're tracking how often AI platforms mention your clients, measuring traffic from ChatGPT and Claude, or running visibility audits during sales demos, Spyglasses provides the ground truth metrics you need.

What is Spyglasses?

Spyglasses combines two powerful products to give you complete AI visibility:

AI Traffic Analytics

  • Track AI Visits: Monitor when ChatGPT, Claude, Perplexity, and other AI platforms visit your website
  • Measure AI-Driven Traffic: See which human visitors came from AI platform recommendations
  • Understand Intent: Discover why AI platforms are citing your content
  • Integrate Analytics: Send AI traffic data to Google Analytics, PostHog, and more
  • Control Access: Block unwanted AI crawlers while allowing beneficial traffic

AI Visibility Reports

  • Audit Brand Representation: See how accurately AI platforms describe your brand
  • Track Competitor Mentions: Monitor when competitors are mentioned instead of you
  • Measure Share of Voice: Quantify your presence across key customer queries
  • Generate Leads: Run real-time audits during demos to showcase issues
  • Prove ROI: Demonstrate measurable improvements in AI visibility over time

How Spyglasses Works

For AI Traffic Analytics

Spyglasses uses advanced detection algorithms to identify AI agents based on their behavior, headers, and other characteristics. Once detected, these agents are categorized and analyzed, providing you with actionable insights about your AI traffic.

  1. Integrate Spyglasses on your website using our platform-specific integrations
  2. Configure your API key to connect your site to your Spyglasses account
  3. Start tracking - AI visits and human referrals are captured automatically
  4. View analytics in your dashboard or send data to Google Analytics, PostHog, and more
  5. Optimize for AI based on real traffic data and visitor intent

For AI Visibility Reports

Generate comprehensive visibility audits that show exactly how AI platforms represent your brand:

  1. Enter your domain to start a free visibility report
  2. Review preview insights showing brand consistency and platform coverage
  3. Unlock full analysis with competitor comparisons and actionable recommendations
  4. Track progress with periodic reports to measure improvement over time
  5. Prove ROI by demonstrating measurable gains in visibility and accuracy

Getting Started

Start with AI Visibility Reports

The fastest way to see value:

  1. Visit the AI Visibility Report page
  2. Enter any domain to generate a free visibility audit
  3. Review preview insights to understand AI representation
  4. Unlock the full report for detailed analysis and recommendations

Set Up AI Traffic Analytics

For ongoing traffic monitoring:

  1. Create a Spyglasses account if you don't have one already
  2. Add a new property to track your website
  3. Choose your platform and follow the integration instructions for your specific setup
  4. Verify your installation and start collecting data

For Agencies

Learn how to use Spyglasses to grow your agency and serve clients better:

  • Discover Spyglasses for Agencies to see how we help agencies launch AI SEO offerings
  • Use flexible credit-based pricing to serve multiple clients efficiently
  • Run real-time visibility audits during sales calls to generate leads

Platform Integrations

Spyglasses offers integrations for popular web platforms:

Analytics Integration

Connect Spyglasses data to your existing analytics tools:

Next

Setting Up Spyglasses Analytics

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