Integration · SEO and data

Spyglasses + DataForSEO

Put DataForSEO's keyword data next to your Spyglasses tracking in Claude, and choose prompts by real search demand.

Connect both MCP servers to Claude and one conversation can see what people search for and how AI answers your category. DataForSEO brings search volume. Spyglasses brings your tracked prompts, the searches AI runs while it answers, and where you're missing. Together they tell you which prompts are worth tracking and which gaps are worth a page.

Start free trialRead the setup guide
Jim Wrubel
Jim Wrubel

Last updated

Key takeaways
  • Connect the Spyglasses MCP server and DataForSEO's MCP server to the same Claude workspace.
  • Use DataForSEO search volume to decide which candidate prompts deserve daily tracking.
  • Rank the AI search gaps Spyglasses finds by how many people search for them.
  • DataForSEO usage is billed by DataForSEO through your own account.
  • The Spyglasses MCP server works on every plan.
Prompt researchSpyglasses + DataForSEO · connected
Which of the searches AI runs for Acme Outdoor are gaps, and which have real demand?

Usedlist_tracked_fanoutskw_data_google_ads_search_volume

12 of 40 searches are gaps. Three have strong US demand: “best waterproof hiking jacket” (14,800 a month), “rain jacket vs hardshell” (3,600) and “lightest packable rain jacket” (2,400).

Turn the top one into a prompt we should track.

“What's the best waterproof hiking jacket for a week of rain in Scotland, under $300?” It keeps the search intent and adds the details a buyer would give AI.

Write a message…Claude

What you can do

Jobs that need both demand data and AI visibility data.

01

Choose prompts by search demand

Draft 50 candidate prompts, then ask Claude to pull search volume for the keyword behind each one. Keep the ones people search for and import them into Spyglasses as tracked prompts.

“For each of these prompts, find the closest keyword and its monthly US search volume from DataForSEO. Rank them and keep the top 20.”

DataForSEO search volumeImport Prompts

02

Rank AI search gaps by volume

Spyglasses lists the searches AI runs while it answers your prompts and flags the ones where you don't rank yet. Add DataForSEO volume and you know which gaps to close first.

“List my gap searches from Spyglasses, add monthly search volume for each from DataForSEO, and give me the five worth a new page.”

list_tracked_fanoutsDataForSEO search volume

03

Turn a top gap into a writer brief

Pick the gap with the most demand and ask the Citation Optimizer for a section-by-section brief, built for how AI picks what to cite. Hand it to your writer before the page exists.

generate_citation_outline

Creates a draft brief in your account and spends credits.

Set it up in a few minutes

You connect two servers to Claude once. After that, one question can draw on both.

  1. 1

    Connect Spyglasses

    In Claude, add a custom connector with this URL and sign in with your Spyglasses account.

    https://www.spyglasses.io/api/mcp
    Connector setup guide →
  2. 2

    Connect DataForSEO

    Add DataForSEO's MCP server using the steps in their docs. It uses your DataForSEO account and API credentials.

    DataForSEO MCP docs
  3. 3

    Ask a question that needs both

    Name both sources in your first prompt, for example "Using Spyglasses and DataForSEO", so Claude knows to combine them.

The Spyglasses MCP server works on every Spyglasses plan. DataForSEO bills its own API usage to your DataForSEO account.

Refresh the research every quarter

Search demand and AI searches both shift over time. A short review every quarter keeps your tracked prompts pointed at what buyers ask today.

  • Re-run the gap ranking with fresh volume data.
  • Retire tracked prompts whose demand has faded.
  • Import the new high-demand prompts so tracking picks them up the next day.

Try this prompt

Paste it into Claude once both connectors are set up. Swap in your own brand and market.

Using Spyglasses and DataForSEO: list the searches AI runs for my Acme Outdoor prompts where we don't rank yet, add monthly US search volume for each, and rank them. For the top five, write a buyer question I should track in Spyglasses.

Frequently asked questions

What to know before you connect DataForSEO.

Do I need a DataForSEO account?

Yes. DataForSEO's MCP server runs on your own DataForSEO account, and DataForSEO bills that usage directly.

Does this spend Spyglasses credits?

Reading your prompts, metrics and AI searches spends nothing. Only the optional writer brief spends credits.

Can I use a different keyword tool?

Yes. Any source of search volume works. A keyword export from Semrush or Google Keyword Planner does the same job, just without the live lookup.

Why pick prompts by search demand?

Your prompt list is your sample. Tracking the questions buyers actually ask makes share of voice a better read on the market, and it points your content work at the gaps that matter.

Which AI platforms does Spyglasses track?

Daily prompt tracking runs on ChatGPT, Gemini and Google AI Overviews. Perplexity and Claude tracking are available as add-ons.

Choose your prompts with real demand data

Start a free trial, connect both servers to Claude, and build a prompt list buyers actually ask.

Start free trialRead the setup guide

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Spyglasses + DataForSEO: Choose AI Prompts by Search Demand