AI Visibility Rankings Dashboard

The AI Visibility Rankings Dashboard gives you a prioritized roadmap for improving your AI visibility. Instead of guessing what content to create next, this dashboard shows you exactly which grounding searches to target based on competitive gaps and query importance.

What You'll Learn

In this guide, you'll learn:

• How to interpret the rankings dashboard
• How to prioritize grounding search opportunities
• How to filter by specific competitors
• How to drill into individual discovery queries
• How to turn rankings data into content strategy

Understanding the Dashboard

Navigate to AI Visibility Rankings from your property sidebar under Visibility.

The dashboard shows all grounding searches from your most recent AI Visibility Report, sorted by opportunity score. This score considers how many queries use each search and how well competitors rank compared to you.

Dashboard Summary Cards

Total Searches How many unique grounding searches AI platforms performed across all your discovery queries. This number represents the complete search behavior AI exhibits when answering questions about your space.

Gap Opportunities Searches where at least one competitor ranks in the top 30 but you don't. These are your highest-priority targets because competitors are already winning visibility here.

Ranked Searches Searches where your brand appears in the top 30 results. These represent your current strengths—you're already visible to AI for these searches.

What the Numbers Mean

If you see 45 total searches, 18 gaps, and 27 ranked:

• AI performed 45 different searches across your discovery queries
• You're missing from 18 of them where competitors appear
• You already rank for 27 searches (good foundation!)
• Focus on the 18 gaps first for fastest impact

Reading the Rankings List

Each row represents one grounding search:

Search Query

The exact search AI performed. These searches are usually more specific and detailed than what humans type into search engines. Pay attention to patterns in modifiers like "best," "top," "recommended," "comparison," and industry-specific terms.

Usage Count

How many of your discovery queries triggered this grounding search. Higher numbers mean this search has more leverage—improving your ranking here affects multiple queries.

Priority rule: Target searches with usage count of 2 or higher first. These give you multiple wins from one optimization effort.

Your Rank

Your position (1-30) in search results for this query, or "Not Ranked" if you don't appear in the top 30.

Position context:

• Ranks 1-10: You're highly visible for this search
• Ranks 11-20: You have some presence but could improve
• Ranks 21-30: You're barely making it into AI's consideration set
• Not Ranked: You're invisible to AI for this search

Competitor Rankings

Shows which competitors rank and at what position. This reveals who you're competing against for AI visibility on this specific search.

Using competitor data:

• If multiple competitors rank 1-5, this is a highly competitive search
• If one competitor dominates (rank 1-3) with others absent, study their content closely
• If competitors rank 15-25, there's opportunity to leapfrog them with strong content

Impact Score

A calculated measure of opportunity size considering usage frequency and competitive gap. Higher scores indicate searches that should move to the top of your content roadmap.

How it's calculated:

• Base score from usage count (used in more queries = higher score)
• Multiplier for competitive gaps (competitors rank + you don't = higher score)
• Bonus for strong competitor positioning (they rank 1-5 = more urgent to compete)

Filtering by Competitor

Use the competitor dropdown to focus on gaps against specific competitors:

Why Filter by Competitor

Identify competitive advantages See which searches a specific competitor dominates. This reveals their content strategy and positioning focus.

Find head-to-head opportunities Filter to your main competitor to see exactly where they're beating you. These are often searches where prospects are actively comparing options.

Prioritize by threat level If one competitor consistently appears across many queries, they're your primary threat. Filter to them first to understand their approach.

Using Competitor-Filtered Views

When filtering to a specific competitor:

1. Note searches where they rank 1-5 (their strengths)
2. Identify patterns in search queries (their positioning angles)
3. Check which of your discovery queries trigger these searches
4. Compare their ranking content to your existing content
5. Plan content to match or exceed their approach

Drilling Into Discovery Queries

Each grounding search shows which discovery queries triggered it. Click a discovery query name to see its full detail page:

Why This Matters

Understanding the connection between grounding searches and discovery queries helps you:

• See context: A search might seem generic until you see which discovery query prompted it
• Prioritize strategically: Some discovery queries matter more to your business than others
• Identify patterns: Similar discovery queries often trigger similar grounding searches
• Test optimization: After improving content, re-run the specific discovery query to verify impact

Discovery Query Detail Page

The detail page shows everything AI does to answer that specific query:

What you'll find:

• All grounding searches AI performed for this query
• Your rank for each search
• Competitor performance
• Which platforms mentioned your brand
• Citation information

Use this page to understand why AI did or didn't mention you for a particular query.

Turning Rankings Into Strategy

The Content Gap Analysis Process

Step 1: Identify Priority Searches Start with searches that have:

• Usage count of 2+ (multiple query leverage)
• High impact score (competitive gap + importance)
• Competitors ranking 1-10 (proven value)

Step 2: Analyze Ranking Content For each priority search:

1. Perform the search yourself in Google
2. Review the top 5-10 results
3. Note what makes them rank:
   • Content depth and structure
   • Authority signals (links, mentions)
   • Technical optimization (schema, page speed)
   • Content format (guide, comparison, list)

Step 3: Assess Your Current State

• Do you have content targeting this search?
• If yes, why isn't it ranking?
• If no, what content would best address it?

Step 4: Plan Content Development Decide whether to:

• Create new content: When you have nothing addressing the search
• Optimize existing content: When you have content but it's not ranking well
• Build authority: When your content is good but lacks signals competitors have

Creating Content for Grounding Searches

Grounding searches require different content than human-focused SEO:

Be more comprehensive AI performs these searches to gather detailed information. Thin content rarely ranks for grounding searches.

Use clear structure AI platforms parse content programmatically. Clear headings, lists, and logical flow help AI extract and attribute information.

Include comparisons Many grounding searches include comparative terms. Content that positions options relative to each other performs better.

Add data and specifics Grounding searches often seek facts, numbers, and concrete details. Vague marketing copy doesn't answer these searches.

Cite sources AI trusts content that references credible sources. Link to research, data, and authoritative references.

Customizing Your Workflow

Sorting Options

The rankings list lets you sort by:

Impact Score (default) Best for identifying your highest-priority opportunities. This is what most users should use most of the time.

Usage Count Use this to find searches that affect multiple queries. Good for maximizing leverage from single content pieces.

Competitors Ranking Sort to see searches where the most competitors rank. These represent highly competitive opportunity areas where success requires extra effort.

Creating a Content Calendar

Turn rankings into a content calendar:

Week 1-2:

• Target 2-3 high-impact searches
• Focus on gaps where competitors rank 15-30 (easier wins)

Week 3-4:

• Address searches with usage count 3+ (leverage plays)
• Create or optimize content for these searches

Week 5-8:

• Tackle competitive searches where leaders rank 1-5
• These require more comprehensive content and authority building

Ongoing:

• Re-run AI Visibility Reports monthly
• Monitor ranking changes for targeted searches
• Adjust strategy based on which efforts are working

Measuring Progress

After creating or optimizing content:

Wait 7-14 days Give search engines time to crawl and rank your new content.

Run a focused AI Visibility Report Include the discovery queries that use your target grounding search.

Check the rankings dashboard See if your rank improved for the grounding search you targeted.

Iterate If you moved up but aren't ranking 1-10 yet, further optimize. If you didn't move, analyze why and try a different approach.

Best Practices

Don't Try to Fix Everything

Focus on 5-10 high-impact gaps at a time. Creating excellent content for a few searches beats mediocre content for many.

Look for Clustering

Often several related grounding searches appear together:

• "best CRM for small business"
• "top CRM software for startups"
• "CRM platforms for growing companies"

Create one comprehensive piece targeting all three rather than separate thin content for each.

Track Competitor Changes

Bookmark searches where competitors currently dominate. Check monthly to see if their positions change. Declining competitor rankings might indicate an algorithm shift or content decay—both create opportunities.

Validate With Real Search

Before creating content for a grounding search, perform that search yourself. Make sure ranking is achievable (not dominated by huge authority sites) and the search intent aligns with your positioning.

Combine With Other Data

Use rankings data alongside:

• Traditional keyword research (are people actually searching these terms?)
• Customer feedback (does this search match how prospects describe needs?)
• Sales insights (do these searches represent high-value opportunities?)

Troubleshooting

"I'm Not Seeing Any Rankings Data"

Most likely cause: You haven't run an AI Visibility Report yet, or your most recent report is still processing.

Solution: Navigate to AI Visibility Reports and run a new report. Rankings data appears after the report completes.

"All Searches Show 'Not Ranked'"

Possible causes:

• Your domain isn't ranking in top 30 for any grounding searches (need to improve general SEO)
• Technical issue preventing AI from finding your site
• Very new site with minimal search presence

Solution: Start with basic SEO—get ranking in top 30 for your most important keywords, then AI visibility will follow.

"The Same Searches Keep Appearing as Gaps"

This is normal if:

• You haven't created content targeting those searches yet
• Your content exists but isn't ranking well enough
• You need more authority signals to rank for competitive searches

Solution: Follow the content development process above. Some searches take 2-3 optimization cycles to improve.

"My Rank Changed But Visibility Didn't"

Why this happens:

• Moving from rank 28 to rank 22 means you're ranking better, but AI still rarely considers position 22
• You need to reach top 10, preferably top 5, to significantly impact AI visibility

Solution: Keep optimizing. Getting into top 30 is step one, but reaching top 10 is where AI visibility really improves.

How This Ties to AI Search Visibility

The AI Visibility Rankings Dashboard is your optimization roadmap because:

1. It shows you exactly what to optimize Instead of guessing which content to create, you see precisely which searches AI performs and where you need to rank.

2. It prioritizes by business impact The impact score considers both query importance and competitive gap, ensuring you work on opportunities that actually matter.

3. It reveals competitive intelligence Seeing where competitors rank and for what searches shows you their strategy and where they're vulnerable.

4. It measures optimization effectiveness After targeting specific searches, return to the dashboard to verify your rankings improved—proving ROI on optimization efforts.

5. It connects AI behavior to actionable steps Grounding searches are the bridge between AI recommendations and traditional SEO. Rank for the searches AI performs, and your AI visibility improves.

Think of this dashboard as your AI visibility to-do list, automatically prioritized by opportunity size. Work through the list systematically, and you'll see steady improvements in Share of Voice, mentions, and citations across your Historical Metrics.