AI Visibility Rankings Dashboard
The AI Visibility Rankings dashboard shows the grounding searches (fan-out queries) performed during your AI Visibility Reports. These are the actual searches AI assistants run to gather information before responding to users.
What You'll Learn
In this guide, you'll learn:
- What grounding searches are and why they matter
- How to interpret ranking data
- How to use impact scores to prioritize
- How to view competitor rankings
Understanding Grounding Searches
When you ask an AI assistant a question like "What project management tools work best for remote teams?", the AI doesn't just rely on its training data. It performs searches to gather current information. These searches are called grounding searches or fan-out queries.
For example, that question might trigger searches like:
- "best project management tools remote teams 2026"
- "project management software features comparison"
- "top rated tools for distributed teams"
Ranking for these searches is one of the most straightforward ways to improve AI visibility. If your content appears in the top 30 results for a grounding search, you're much more likely to be mentioned in the AI response.
Rankings Table
The main table shows each grounding search with:
| Column | Description |
|---|---|
| Search Query | The exact search AI performed |
| Query Count | How many discovery queries triggered this search |
| Google Rank | Your position in Google search results (1-30, or blank if not ranking) |
| Bing Rank | Your position in Bing search results (1-30, or blank if not ranking) |
| Impact Score | Calculated priority for optimization |
Interpreting Ranks
- 1-10: Strong position - you're likely to be cited
- 11-20: Moderate position - may or may not be included
- 21-30: Weak position - likely not being considered
- Blank: Not ranking in top 30 - definitely not cited (for this query)
Different AI platforms may weight search engines differently. Some rely more heavily on Bing, others on Google. Ideally, rank well in both.
Impact Score Explained
The Impact Score helps you prioritize which grounding searches to target. It's calculated based on:
- Query frequency: Searches used in more discovery queries have higher impact
- Current rank: Lower or missing ranks have more improvement potential
- Competitor presence: Searches where competitors rank well are higher priority
- Search relevance: Searches more central to your category matter more
High impact scores indicate the best optimization opportunities. Focus your content efforts on these searches first.
Using Impact Scores
Sort the table by Impact Score to see your highest-priority opportunities. For each:
- Check if you have existing content targeting this search
- If yes: Optimize the page for better ranking
- If no: Create new content specifically targeting this search
- After ranking improvements, check [/docs/dashboards/recrawl-frequency](recrawl frequency) and when appropriate, run a new report to verify AI now picks up that source
Viewing Competitor Rankings
Click on any grounding search row to expand it and see which competitors rank for that query.
For each competitor you'll see:
- Their ranking position
- The specific page URL that ranks
- Whether they outrank you
Competitive Insights
This data shows:
- Which competitors are winning: Consistently high-ranking competitors are dominating AI recommendations
- What content works: The pages that rank show you what type of content AI values
- Gap opportunities: Searches where competitors rank but you don't are priority targets
Filtering and Sorting
Use filters to focus on specific segments:
- Has rank / No rank: Filter to searches where you do or don't rank
- Impact score range: Focus on high or low priority searches
- Query type: Filter by category (best in category, comparison, etc.)
Taking Action
For High-Impact Searches Where You Don't Rank
- Review the search query carefully
- Check what competitors' pages cover
- Create comprehensive content targeting this exact query
- Include relevant keywords naturally
- Add structured data where appropriate
- Wait for indexing, then verify ranking
- Run a new AI Visibility Report to confirm improvement
For Searches Where You Rank Poorly
- Identify which page currently ranks
- Audit the content against top competitors
- Expand coverage of the topic
- Improve on-page SEO factors
- Build authority through internal linking
- Monitor ranking improvements
- Re-test with a new report
Best Practices
Target Multiple Grounding Searches Per Content Piece
A single comprehensive guide can rank for multiple related grounding searches. Rather than creating thin pages for each search, build thorough content that covers the topic completely.
Prioritize High-Query-Count Searches
Searches that appear in multiple discovery queries give you the best leverage. Ranking for one search that's used in 5 queries is more valuable than ranking for 5 searches used once each.
Monitor Changes Over Time
Rankings fluctuate. After optimizing content, track whether your rankings improve in subsequent reports. Sustained improvement indicates successful optimization.
Don't Ignore Bing
Many AI assistants (including Microsoft Copilot and many B2B-focused searches in ChatGPT) rely heavily on Bing. Google rankings alone don't guarantee AI visibility. Optimize for both search engines.
Related
- AI Visibility Reports - Run reports to generate ranking data
- Historical Metrics - Track gap trends over time
- Discovery Queries - Manage the queries that trigger grounding searches