Solutions · For SEO & Marketing Agencies
The AI visibility platform for SEO and marketing agencies.
Spyglasses is the AI visibility platform agencies run their AI search practice on: prospect with free visibility previews, deliver white-labeled reports, defend every number with daily tracking across ChatGPT, Gemini, and Google AI Overviews, and bill usage back to specific clients.
The agency practice at a glance
- Free visibility previews open doors; white-labeled reports close them.
- Daily tracking with three metric tiers: KPIs, backing metrics, raw data.
- Per-client usage reporting with CSV export, built for expense allocation.
- Analysts get raw access through the MCP server.
Share of voice · tracked competitors
- 1SummitGear38.2%
- 2Acme Outdoor Co.You31.4%
- 3TrailForge24.6%
- 4Peakline19.3%
Usage by client · last 30 days
- Acme Outdoor Co.1,240 credits · 18 prompts1240
- Meridian Analytics860 credits · 12 prompts860
- Wildpath Supply410 credits · 6 prompts410
Prospect
Open with a free preview, not a pitch
Run a free AI Visibility Report on any prospect from just their domain. Walk into the meeting with their baseline and a three-month plan already in hand.
The report is the door-opener; run one on your next prospect.
AI Visibility Report →Deliver
The roadmap: rankings, rewrites, audits
Grounding search rankings show where each client falls out of AI's pipeline; the Citation Optimizer fixes the content; the Site Audit fixes the pages. That's the practice, tool by tool.
The core SEO deliverable: score, rewrite, re-score.
Citation Optimizer →Prove
Defend every number with daily data
KPIs for the client deck, backing metrics for the skeptics, raw citations for anyone who asks where a number came from. Everything runs daily, so trends are real.
The three metric tiers, explained.
Daily Prompt Tracking →White-labeled everything
Your brand on every deliverable
Shareable web reports, PDF, and PPTX ship in your branding on Agency plans. Clients see your agency, not our logo.
Client reporting
Bill usage back to the account
The usage dashboard breaks credits and tracked prompt runs down per client property over 30, 90, or 180 days, with CSV export. Month-end expense allocation stops being archaeology.
Usage by client · last 30 days
- Acme Outdoor Co.1,240 credits · 18 prompts1240
- Meridian Analytics860 credits · 12 prompts860
- Wildpath Supply410 credits · 6 prompts410
Want the step-by-step? Six workflow guides for running the practice, from prospecting to monthly reporting.
Agency guides →Multi-market or retail clients? Location and product tracking run on the same platform.
Location Tracking →Show clients how AI answers their actual buyers. The CFO and the IT lead often get different shortlists.
Buyer personas →Your analysts can query every client's data from Claude or any MCP client.
The MCP server →Agency Core includes white-labeling, client reporting, and volume prompt allowances.
Pricing →Run the practice on one platform.
Start free or book a demo; white-labeling and client reporting are on Agency plans.
Agency FAQs
Common questions from agencies about Spyglasses.
How many clients can I manage?
There's no limit on the number of client properties you can manage. Agency Core plans include 250 tracked prompts and 2,500 AI Readiness Audit pages per month, shared across all your client properties. You allocate resources where they're needed most.
What's included in an Agency Core plan?
Agency Core includes 250 tracked prompts, 2,500 AI Readiness Audit pages, and 300 credits per month, plus white-labeled exports, multi-property management, and priority support. Credits pay for AI Visibility Reports, FAQ generation, and AI traffic analytics. Past your monthly credits, usage is billed at $1 per credit.
How does billing work?
Agency Core is a monthly subscription with 250 tracked prompts, 2,500 audit pages, and 300 credits each month. Credits pay for reports, FAQ generation, and analytics, plus any prompts past 250, which cost 1 credit per prompt for every 30 daily runs. Unused monthly credits don't roll over. If you run out, you can keep going; overage is billed at $1 per credit on your next invoice.
Do I get a free trial?
Yes. Every new account starts on Pay-As-You-Go with 30 free credits that last a month. No credit card required. Spend them on anything that uses credits, including AI Visibility Reports, audits, and tracked prompts at 1 credit per prompt for every 30 daily runs. Your plan's bundled prompts, audit pages, and credits start when you subscribe.
How does credit rollover work?
Purchased credits (from Pay-As-You-Go or top-ups) roll over month-to-month and expire after 3 months. This gives you flexibility to purchase in bulk when convenient while ensuring credits are actively used.
What happens if I need more credits mid-month?
On an Agency plan, you keep working. Once your monthly credits run out, extra usage is billed as overage at $1 per credit on your next invoice, and Spyglasses asks you to confirm before a report takes you over. On Pay-As-You-Go, you can buy more credits anytime.
Can I white-label Spyglasses?
All generated materials are white-labeled on a Spyglasses Agency plan. This includes AI Visibility Reports, AI Readiness Audits, and Project exports. White-labeling includes client name, logo, and colors. No Spyglasses branding is included on any of these outputs.
Do you offer agency discounts?
Yes. Agency Core plans include usage-based billing with advanced features at a competitive rate. High-volume agencies should contact us about Enterprise pricing with custom terms and deeper discounts.
What are the advantages of Agency plans over Pay-As-You-Go?
Spyglasses Agency plans provide access to premium features including white-label reports (remove Spyglasses branding), priority support, and multi-property management.
Can I bill usage back to specific clients?
Yes. The usage dashboard breaks credits and tracked prompt runs down per client property over 30, 90, or 180 days, with a CSV export built for month-end expense allocation.
Can my analysts get raw data access?
Yes. The MCP server exposes metrics, citations, goals, and scores to Claude or any MCP client, so analysts can pull raw rows into notebooks and BI tools without waiting on exports.
Can I show a client how AI answers their different buyers?
Yes. Draft buyer personas from the client's customer segments, from one buyer to a full buying committee, and add them to a project. Each discovery prompt then also runs daily as each buyer on ChatGPT and Gemini. Perspectives shows where AI names the client its top choice, where it cautions a buyer against them, and who it recommends instead. Clients can read it in their client portal.