Comparison
Spyglasses vs Peec AI
Both tools track how AI platforms like ChatGPT, Gemini and Google AI Overviews talk about your brand. Peec AI is the better fit for in-house SEO teams that track several countries and languages, want to choose their AI models, or report in Looker Studio. Spyglasses is the better fit for PR and comms teams, GEO and AEO agencies, and small brands that want help fixing pages as well as measuring them. It adds page rewrites, PR placement scores, Media Lists and Coverage groups. Spyglasses starts at $29 a month and Peec AI at $95. For agencies, it's the closest call.
Key takeaways
- Entry price: Spyglasses $29/mo, or $24/mo billed yearly, for 25 prompts tracked daily. Peec AI Starter is $95/mo, or $80/mo billed annually, for 50 prompts.
- Spyglasses tracks ChatGPT, Gemini and Google AI Overviews every day, with Claude and Perplexity as add-ons. Peec lets you choose 3 models on each plan and sells extra models for $35 to $165 a month.
- Peec builds countries and languages into its plans and has a Looker Studio connector on its Advanced plan. Spyglasses tracks locations as extra prompts and reaches Looker Studio through its API.
- Spyglasses adds tools built for PR and page fixes: Citation Optimizer rewrites, AI placement scores, Media Lists and Coverage groups.
- Both offer unlimited users, agency plans and an MCP server for AI assistants like Claude.
Which one fits your team
Both are solid AI visibility platforms. The right pick depends on who you are and what you do with the data.
Choose Spyglasses if…
You run PR or comms. Score placements with AIPVS and AIPQS, build Media Lists, and group coverage to see which stories AI cites.
You're a GEO or AEO agency. White label, a client portal and prospecting reports come with every agency plan.
You want to fix pages, too. The Citation Optimizer scores a page against the searches AI runs and drafts a rewrite.
You're a small brand on a budget. $29/mo covers 25 prompts tracked daily on three platforms, plus a site audit.
Choose Peec AI if…
You're an in-house SEO team. Peec is built around SEO reporting and fits teams that live in SEO dashboards.
You track several countries and languages. Peec builds countries and languages into its plans. Spyglasses counts each extra location as more prompts.
You sell lots of products. Peec tracks AI shopping results down to the product level, and AI answers we track often name it for ecommerce brands.
You report in Looker Studio or want to pick your models. Peec has a Looker Studio connector on its Advanced plan and lets you choose which AI models to track.
Agencies: the closest call
Both tools sell agency plans with unlimited users and white-label reporting. Pick Spyglasses if your clients buy PR, page fixes or placement reporting. Pick Peec if your clients are mostly in-house SEO teams across several markets.
Feature by feature
What each tool includes today. Peec AI details come from its public pricing pages.
| Feature | Spyglasses | Peec AI |
|---|---|---|
| Tracking | ||
| AI platforms tracked daily | SpyglassesChatGPT, Gemini and Google AI Overviews | Peec AIChoose 3 models, from a list that includes ChatGPT, Gemini, AI Overviews and AI Mode |
| More platforms | SpyglassesYesClaude and Perplexity as add-ons | Peec AIYesExtra model for $35 to $165/mo |
| Countries and languages | SpyglassesPartlyLocation tracking; each location counts as extra prompts | Peec AIYesBuilt into plans |
| Users | SpyglassesYesUnlimited | Peec AIYesUnlimited |
| Pricing | ||
| Entry price | Spyglasses$29/mo, or $24/mo billed yearly, for 25 prompts | Peec AI$95/mo, or $80/mo billed annually, for 50 prompts |
| Agency plans | SpyglassesAgency Core $199/mo for 250 prompts. | Peec AICredit-based. Growth $495/mo for about 277 prompts. Scale $795/mo for about 722. |
| Agencies and PR | ||
| White-label reporting | SpyglassesYesOn agency plans | Peec AIYesListed on agency plans |
| Client access | SpyglassesYesClient portal on agency plans | Peec AIYesClient user seats and view-only dashboards on agency plans |
| PR placement scoring | SpyglassesYesAIPVS and AIPQS | Peec AINoNot offered |
| Media Lists and Coverage groups | SpyglassesYesIncluded | Peec AINoNot offered |
| Fixing and reporting | ||
| Page rewrites for AI citation | SpyglassesYesCitation Optimizer | Peec AIPartlyRecommended actions, no page rewrites |
| Site audit | SpyglassesYesAI Site Readiness audit | Peec AIPartlyCrawlability audit for AI bots |
| MCP server for AI assistants | SpyglassesYesIncluded | Peec AIYesIncluded |
| Looker Studio | SpyglassesPartlyThrough the API and Google Sheets | Peec AIYesConnector on the Advanced plan |
Spyglasses prices are monthly; quarterly and yearly billing cost less each month (see pricing below). Peec AI's agency prompt counts are its own examples for a sample model setup, and the real count depends on the models and frequency you pick.
Sources: Peec AI pricing, Peec AI agency pricing. Checked .
From our own tracking
What AI says today
We ask ChatGPT, Gemini and Google AI Overviews to compare Spyglasses and Peec AI every day. Here's how their answers came out.
Who each option is better for
Across ChatGPT, Gemini and Google AI Overviews, the answers we track split it this way:
to
| Option | Better for |
|---|---|
| Spyglasses |
|
| Peec AI |
|
“Peec = 'AI search intelligence/measurement platform.' Spyglasses = 'AI visibility + citation intelligence + optimization platform.'”
“If you need to segment your AI visibility cleanly across various international markets and local search variants out-of-the-box, Peec AI's country tier breakdown is well-structured for it.”
One tracked prompt, run every night on three platforms for a month. That's a small sample, and AI answers change from day to day. How we collect AI answers →
Ask an AI yourself
Answers change from day to day. Open the same question in your assistant of choice and see what it says right now.
Compare Spyglasses ( spyglasses.io ) and Peec AI ( peec.ai ) — features, pricing, and which is better for different buyer types.
Ask ChatGPT
Ask Claude
Ask Perplexity
Ask CopilotSpyglasses pricing
Every plan tracks prompts daily on ChatGPT, Gemini and Google AI Overviews, with unlimited users. Pay monthly, or pay less each month when you're billed quarterly or yearly.
Brand
One brand, tracked daily
$29/mo
Or $26/mo billed quarterly, $24/mo billed yearly
- prompts, daily
- 25
- credits a month
- 30
- Daily Prompt Tracking on ChatGPT, Gemini and Google AI Overviews
- Site audit and Citation Optimizer included
- Unlimited users
Agency Core
Agencies with a few clients
$199/mo
Or $179/mo billed quarterly, $159/mo billed yearly
- prompts, daily
- 250
- credits a month
- 300
- Everything in Brand
- White label and client portal
- Media Lists, Coverage groups and prospecting
Claude and Perplexity daily tracking are add-ons on any plan.
Credits pay for one-off work like AI Visibility Reports and page rewrites. Each plan includes a monthly batch.
Frequently asked questions
Quick answers about Spyglasses and Peec AI.
Is Spyglasses cheaper than Peec AI?
At the entry level, Spyglasses Brand is $29/mo for 25 prompts tracked daily, or $24/mo billed yearly. Peec AI Starter is $95/mo, or $80/mo billed annually, for 50 prompts. For agency plans, compare the prompts and clients you need on each price list. Peec AI prices checked October 2, 2026.
Which AI platforms does each tool track?
Spyglasses tracks ChatGPT, Gemini and Google AI Overviews every day on every plan, and adds Claude and Perplexity as add-ons. Peec lets you choose 3 models on its Starter, Pro and Advanced plans, and sells extra models for $35 to $165 a month.
Which is better for agencies?
It's close. Both sell agency plans with white-label reporting. Spyglasses fits agencies that sell PR, page fixes or placement reporting, because it includes Media Lists, Coverage groups and placement scores. Peec fits agencies whose clients are in-house SEO teams working across several countries.
Can I track more than one country?
Yes, in both. Peec builds countries and languages into its plans. In Spyglasses, location tracking runs your prompts in each location you add, and each location counts as extra prompts.
Can I use either tool with Claude or ChatGPT?
Yes. Both have an MCP server. Spyglasses connects with a sign-in, so there's no API key to copy, and it works in Claude, ChatGPT and other MCP clients.
Is Spyglasses the same as SEO SpyGlass or Visibility.ai?
No. Spyglasses (spyglasses.io) is an AI visibility platform. It isn't SEO SpyGlass, Link-Assistant's desktop backlink tool, and isn't related to Visibility.ai.
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