Profound alternative
An affordable alternative to Profound for AI search tracking
Profound's pricing page lists two options for brands: a free trial and custom-priced Enterprise plans. If you want AI search tracking you can buy today at a published price, Spyglasses starts at $29/mo for 25 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, and agency plans start at $199 a month. Profound is the better fit for mid-size and enterprise marketing teams that want AI agents to act on insights, more answer engines, and enterprise compliance and support. Spyglasses is the better fit for PR firms, marketing agencies and brands that want citation diagnostics, earned media measurement and white-label client reports.
Key takeaways
- Profound's pricing page lists a free trial for brands (50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews) and custom-priced Enterprise plans.
- For agencies, Profound lists an Agency Growth plan with full client workspaces as a $399/month add-on, each tracking 100 prompts daily, plus custom Agency Enterprise.
- Spyglasses publishes its prices: Brand $29/mo and Agency Core $199/mo. Every plan tracks prompts daily and includes unlimited users.
- Profound's Enterprise plan lists up to 9 answer engines, SSO/SAML, SOC 2 compliance and dedicated support. Spyglasses includes SSO on every paid plan and adds Claude and Perplexity as add-ons.
- Spyglasses focuses on why AI cites a page or skips it, what earned media is worth in AI answers, AI traffic to your site, and white-label client reports.
Which one fits your team
Profound and Spyglasses are built for different buyers. Here's where each one is the stronger pick.
Choose Spyglasses if…
You're a PR firm or marketing agency. Agency plans include white-label reports, a client portal, Media Lists and placement scores.
You want to know why AI didn't cite you. Citation diagnostics show where a page drops out of the AI answer pipeline, and the Citation Optimizer drafts a fix.
You need to prove earned media's value. AIPVS and AIPQS score what a placement is worth in AI answers.
You want to start this week at a published price. Start a free trial, then pick a plan from $29 a month. SSO is included on every paid plan.
Choose Profound if…
You're a mid-size or enterprise marketing team. Profound's Enterprise plan is built around large teams, with tailored packages.
You want AI agents that act on insights. Profound's AI Marketer researches, writes and reports, and its agents run recurring marketing work.
You want demand data and more engines. Profound shows what people ask AI answer engines, and its Enterprise plan lists up to 9 engines.
You need enterprise compliance and support. Profound's Enterprise plan lists SOC 2 compliance, SSO/SAML and dedicated support.
Side by side
What each offers today. Profound details come from its public pricing page, brand and agency tabs.
| Feature | Spyglasses | Profound |
|---|---|---|
| Pricing | ||
| Plans for brands | SpyglassesSelf-serve. Brand $29/mo for 25 prompts | ProfoundFree 7-day trial, then custom-priced Enterprise |
| Plans for agencies | SpyglassesSelf-serve. Agency Core $199/mo for 250 prompts, white label included | ProfoundAgency Growth, with client workspaces at $399/mo each (100 prompts daily); custom Agency Enterprise |
| Free trial | SpyglassesYesYes | ProfoundYes7 days, 50 prompts |
| Tracking | ||
| AI platforms | SpyglassesChatGPT, Gemini and Google AI Overviews daily; Claude and Perplexity as add-ons | ProfoundTrial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9 answer engines |
| Users | SpyglassesYesUnlimited | ProfoundYesUnlimited |
| Teams and support | ||
| SSO | SpyglassesYesEvery paid plan | ProfoundYesSSO/SAML on Enterprise |
| AI agents that act on insights | SpyglassesPartlyCitation Optimizer drafts page rewrites; MCP connects your own AI tools | ProfoundYesAI Marketer and agents |
Profound doesn't publish its Enterprise prices. Ask Profound for a quote if you're comparing at that level.
Sources: Profound pricing. Checked .
From our own tracking
What AI says today
We started asking ChatGPT, Gemini and Google AI Overviews to compare Spyglasses and Profound every day. This is an early read from the first answers.
Who each option is better for
Across ChatGPT, Gemini and Google AI Overviews, the answers we track split it this way:
Early read, first answers on
| Option | Better for |
|---|---|
| Spyglasses |
|
| Profound |
|
“Neither is simply a superset of the other: Spyglasses appears more specialized around the measurable citation/traffic pipeline, while Profound is broader around marketing intelligence and execution.”
“Spyglasses is an analytics and diagnostic platform designed primarily for PR firms and marketing agencies… Profound is an end-to-end 'AI Marketer' platform built for large marketing teams and enterprise companies.”
An early read: the first answers to a prompt we just started tracking. That's a very small sample, and AI answers change from day to day. We'll update this section as answers build up. How we collect AI answers →
Ask an AI yourself
Answers change from day to day. Open the same question in your assistant of choice and see what it says right now.
Compare Spyglasses ( www.spyglasses.io ) and Profound (www.tryprofound.com ) — features, pricing, and support
Ask ChatGPT
Ask Claude
Ask Perplexity
Ask CopilotSpyglasses pricing
Every plan tracks prompts daily on ChatGPT, Gemini and Google AI Overviews, with unlimited users. Pay monthly, or pay less each month when you're billed quarterly or yearly.
Brand
One brand, tracked daily
$29/mo
Or $26/mo billed quarterly, $24/mo billed yearly
- prompts, daily
- 25
- credits a month
- 30
- Daily Prompt Tracking on ChatGPT, Gemini and Google AI Overviews
- Site audit and Citation Optimizer included
- Unlimited users
Agency Core
Agencies with a few clients
$199/mo
Or $179/mo billed quarterly, $159/mo billed yearly
- prompts, daily
- 250
- credits a month
- 300
- Everything in Brand
- White label and client portal
- Media Lists, Coverage groups and prospecting
Claude and Perplexity daily tracking are add-ons on any plan.
Credits pay for one-off work like AI Visibility Reports and page rewrites. Each plan includes a monthly batch.
Frequently asked questions
Quick answers about Spyglasses and Profound.
How much does Profound cost?
Profound's pricing page lists a free trial and custom-priced Enterprise plans for brands. For agencies, it lists full client workspaces as a $399/month add-on to its Agency Growth plan, plus custom Agency Enterprise. For Enterprise prices, ask Profound. Checked October 2, 2026.
What's an affordable alternative to Profound for AI search tracking?
If you want published, self-serve prices, Spyglasses starts at $29/mo for 25 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews. Other tools publish prices too, so compare platforms, prompt counts and reporting before you pick.
Which is better for agencies?
Spyglasses fits agencies and PR firms that want white-label client reports, a client portal and placement scores on a monthly plan. Profound fits agencies that want its AI Marketer agents in each client workspace or need a custom enterprise agreement.
Does Spyglasses include SSO?
Yes. SSO is included on every paid Spyglasses plan.
Which AI platforms does each track?
Spyglasses tracks ChatGPT, Gemini and Google AI Overviews every day on every plan, with Claude and Perplexity as add-ons. Profound's trial tracks ChatGPT, Gemini and Google AI Overviews, and its Enterprise plan lists up to 9 answer engines.
Is Spyglasses the same as SEO SpyGlass or Visibility.ai?
No. Spyglasses (spyglasses.io) is an AI visibility platform. It isn't SEO SpyGlass, Link-Assistant's desktop backlink tool, and isn't related to Visibility.ai.
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