Free Tool
AI Visibility Prompt Generator
Get the prompts real customers ask ChatGPT, Gemini, and Claude about your category, and meet the people asking them. We build both from your website, using six proven marketing frameworks.
The prompts buyers actually use to find you
AI visibility starts with the questions real buyers type into ChatGPT, Claude, and Perplexity, not the keywords they'd enter in Google. This generator builds those questions from proven demand frameworks: Category Entry Points (the Ehrenberg-Bass triggers that pull buyers into your category), Jobs to Be Done (the outcomes they're after), the Buyer's Journey (awareness through decision), Stakeholder Perspectives, and Brand Prompts about you by name.
The same question gets a different answer depending on who asks it. A Medicare enrollee in Syracuse and a parent managing three prescriptions want different things from a pharmacy, just as a CFO and an IT lead want different things from software, and AI shapes its recommendations to fit. So the generator also drafts personas from your site: who they are, where they are, what they already have, and what matters most to them. Open any persona to see exactly what we send AI as that person.
Built from a snapshot of your own site, the prompts and personas become the tracking set you measure against: the same questions an AI visibility platform runs every day to show where you appear, where competitors win, and which people AI steers somewhere else.
Key takeaways
- Buyers ask AI in plain language about jobs and problems, so visibility starts from their questions, not your keywords.
- Category Entry Points, Jobs to Be Done, and the Buyer's Journey each show a different layer of buying intent.
- Personas keep a prompt word for word and change who's asking, which shows how answers shift from one person to the next.
- Prompts and personas come from a snapshot of your own site, so they match your real category, segments, and audience.
- The results double as your tracking list: sign up and they're imported for daily tracking.
How It Works
Enter Your Domain
We read up to five pages of your site and build a brand snapshot: your category, audience, customer segments, and what sets you apart.
Pick Your Frameworks
Choose any of six proven frameworks. Keep Personas on to also draft the people who ask AI about your category.
Get Prompts and Personas
Up to 60 prompts plus 3 to 5 personas. Copy them, export a CSV, or email yourself a copy.
Track Them Daily
Sign up and we'll import everything for you, then track how AI answers your prompts and each persona, every day.
Six Frameworks, One Generator
Each framework comes at your category from a different angle, so you can test your AI visibility against every way buyers find solutions like yours.
Category Entry Points
Based on Ehrenberg-Bass Institute research. Finds the triggers, cues, and occasions that pull buyers into your category, before they think about any brand.
Jobs to Be Done
Frames prompts around the functional, emotional, and social jobs buyers are trying to get done. Outcomes over features.
Buyer's Journey
Covers the awareness, consideration, and decision stages, from the first sign of a problem to the final vendor pick.
Stakeholder Perspectives
Finds 3 to 5 people in the buying decision and writes prompts from each one's point of view: the CFO, the IT lead, the daily user.
Brand Prompts
The questions people ask about you by name: who you are, what you sell, what you cost, and how you compare.
Standard AI Visibility
Classic buyer-intent prompts covering category best, use case, budget, comparison, segment, and location.
New: Personas
Same question. Different person. Different answer.
Personas keep your prompt exactly as written and change who's asking. We add one short line about the person in front of the question, the way people give AI context, so you can see who AI recommends you to.
- Drafted from who your site serves
- 3 to 5 different people: individuals, people at organizations, or both
- Included in your CSV and your email copy
People choosing a local pharmacy
Your prompt
What's the best pharmacy near me for prescription refills?
Asked as Medicare enrollee
I'm a Medicare enrollee in Syracuse, New York. I'm 74 and live alone. I already have a Part D plan. What matters most: low copays on four monthly prescriptions. Constraints to keep in mind: no driving after dark. What's the best pharmacy near me for prescription refills?
Asked as Parent managing family prescriptions
I'm a parent managing family prescriptions in Syracuse, New York. I manage three prescriptions for my two kids and me. What matters most: all three refills ready on the same day. Constraints to keep in mind: pickup only after work. What's the best pharmacy near me for prescription refills?
A company choosing software
Your prompt
What is the best expense management software for a growing company?
Asked as CFO, mid-market professional services firm
I'm the CFO at a professional services company in the United States with about 350 employees. I sign off on the purchase. We use NetSuite. My top priorities: close the books faster. Constraints to keep in mind: budget is set for the year. What is the best expense management software for a growing company?
Asked as Director of IT, mid-market professional services firm
I'm the Director of IT at a professional services company in the United States with about 350 employees. I run the technical review. We use Okta and Google Workspace. My top priorities: one login for every tool. Constraints to keep in mind: every new tool passes a security review. What is the best expense management software for a growing company?
Track Your Prompts and Personas
Sign up for a free Spyglasses account and we'll import your prompts and personas. We run your prompts against ChatGPT, Gemini, and Google AI Overviews every day and ask ChatGPT and Gemini as each persona, so you can measure and grow your AI visibility with each of them.
Frequently Asked Questions
What is an AI visibility prompt?
An AI visibility prompt is a question potential customers might type into AI assistants like ChatGPT, Claude, or Perplexity when researching solutions in your category. Once you know these prompts, you can shape your content to show up in the answers.
What frameworks does the prompt generator use?
Six proven frameworks: Standard AI Visibility (buyer-intent patterns), Category Entry Points (buying triggers and cues), Jobs to Be Done (functional, emotional, and social jobs), Buyer's Journey (awareness, consideration, and decision), Stakeholder Perspectives (each decision maker's point of view), and Brand Prompts (questions people ask about your brand by name).
What are personas?
Personas are short profiles of the people who ask AI about your category. A persona can be a person asking for themselves, like “I'm a Medicare enrollee in Syracuse, New York. I'm 74 and live alone,” or someone asking for their organization, like “I'm the CFO at a 300-person consulting firm; we use NetSuite.” Each one becomes a single line we put in front of a prompt. Stakeholder Perspectives rewrites the question from a role's point of view. Personas keep your question exactly as written and change who's asking, so you can compare answers person by person.
How do you build personas from my site?
We read up to five pages of your site and work out who asks AI about what you offer: individuals, people at organizations, or both. Then we draft 3 to 5 different people who'd ask these questions, like a retiree and a busy parent choosing a pharmacy, or a CFO and an IT lead choosing software. Each persona includes what matters most to them and the constraints that shape what they'd ask.
What does “Track these personas” do?
It starts a free Spyglasses account with your results already in it. After you sign up, you pick the prompts and personas to keep, and we can set up a project that asks each prompt as each persona. We track the answers daily, so you can see which personas AI recommends you to and which ones it points to someone else.
How many prompts does it generate?
Up to 10 prompts per framework, so up to 60 with all six selected. With Personas on, you also get 3 to 5 personas.
Do I need an account?
No. The prompt generator is free and needs no signup. Copy your prompts and personas, export them as CSV, or enter your email to get a copy. The email is optional. We won't add you to an email list, and you can regenerate your results any time with the same domain.
How does it understand my brand?
We read up to five pages of your website and build a brand snapshot: your category, target audience, customer segments, problems solved, differentiators, pricing model, and more. That snapshot powers every prompt and persona.
Generate prompts here, then track them daily with the full platform.
Daily Prompt Tracking →