Documentation

Page Intent Classification

Understanding how Spyglasses automatically classifies your pages by visitor intent

Page Intent Classification

Spyglasses automatically analyzes and classifies your website pages based on the likely visitor intent - what visitors are trying to accomplish when they land on each page. This classification helps you understand which parts of your site are driving different types of engagement.

What is Page Intent?

Page intent represents the primary goal or motivation of visitors when they access a specific page. Instead of just looking at raw page views, intent classification helps you understand:

  • What visitors are trying to do on each page
  • How different page types perform in your analytics
  • Which intents drive the most valuable traffic

Available Intent Categories

Homepage

Your main landing page where visitors get their first impression of your brand.

Product

Pages that showcase specific products, features, or solutions you offer.

Pricing

Pages displaying pricing information, plans, or cost details.

Purchase

Checkout pages, payment forms, or direct purchase flows.

Research

Content designed to help visitors research solutions, compare options, or learn about your space.

Informational

General information pages, about pages, company information.

Technical

Documentation, API references, technical guides, or developer resources.

Support

Help centers, FAQ pages, contact forms, or customer service pages.

Trust

Testimonials, case studies, reviews, or social proof pages.

Corporate

Investor relations, press releases, company news, or corporate information.

Careers

Job listings, hiring information, or career-related content.

Events

Event listings, webinar pages, or conference information.

Authentication

Login pages, signup forms, or account access pages.

Integration

Integration guides, partner information, or third-party connection pages.

Community

Forums, user groups, community content, or social features.

Privacy policies, terms of service, legal disclaimers, or compliance pages.

How Classification Works

Spyglasses uses advanced pattern recognition to analyze:

  1. Page URLs - Path structure and naming patterns
  2. Page Titles - Title content and keywords
  3. Content Patterns - Common page structures and elements

The system automatically classifies pages when they're discovered through:

  • Sitemap imports
  • Manual page additions
  • Automatic crawling detection

Using Intent Filters in Analytics

Filtering by Intent

Instead of searching for specific pages, you can filter your analytics by intent:

  1. Click the "Filter by Intent" button in any analytics view
  2. Select one or more intents you want to analyze
  3. View aggregated data for all pages with those intents

Understanding the Data

When you filter by intent, you'll see:

  • Combined metrics for all pages with that intent
  • Performance trends for that type of content
  • Visitor behavior patterns specific to that intent

Example Use Cases

  • Pricing Intent: See how well your pricing pages convert visitors
  • Product Intent: Understand which product pages drive the most engagement
  • Support Intent: Identify if visitors are finding help effectively
  • Research Intent: Track how educational content performs

Managing Page Classifications

Automatic Classification

Most pages are classified automatically when added to your property. The system is trained on common web patterns and continuously improves its accuracy.

Manual Review

You can review and adjust classifications in your property's page management section if needed.

Bulk Operations

Use the background job system to reclassify existing pages when you want to update classifications across your entire site.

Best Practices

Instead of analyzing individual pages, look at intent groups to understand broader patterns in visitor behavior.

2. Track Intent Performance

Monitor which intents drive the most valuable outcomes for your business goals.

3. Optimize by Intent

Use intent-based insights to improve specific types of pages rather than individual URLs.

Look at how different intents perform over time to understand changing visitor needs.

Getting Help

If you have questions about page intent classification or need help interpreting your analytics:

  • Check the tooltip information (ℹ️) next to intent filters
  • Review your page classifications in the Pages section
  • Contact support for guidance on classification accuracy

Intent classification helps you move beyond basic page analytics to understand the "why" behind visitor behavior on your site.

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