Get featured accurately and often in ChatGPT and Google AI Overviews
Spyglasses helps brands dominate AI search by showing exactly how ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini represent your brand—then gives you the insights to improve your visibility and citations.
Trusted By
and 329 other brands dominating AI as a customer discovery channel
Trusted By
and 329 other brands dominating AI as a customer discovery channel
Get featured accurately and often in AI search
Spyglasses helps you dominate ChatGPT and Google AI Overviews by showing exactly how AI represents your brand, tracking when you're cited, and revealing opportunities to improve your AI visibility.
AI Visibility Report
An AI 'credit report' for your brand
See exactly how ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini describe your brand. Compare it to your website messaging and get specific recommendations to improve accuracy and increase citations. No registration required.
AI Traffic Analytics
Track when and why you're cited in AI
Monitor real-time visits from ChatGPT, Google AI Overviews, Perplexity, Claude, and other AI assistants. See which pages they access, track citations over time, and measure how AI visibility drives traffic to your site.
See Spyglasses in Action
A 45-second look at how Spyglasses helps you understand and control your website's AI traffic.
Built for Agencies
Help clients dominate ChatGPT and Google AI Overviews. Manage multiple brands, prove ROI with citation metrics, and generate leads with AI visibility audits.
Start dominating AI search today
See exactly how ChatGPT and Google AI Overviews represent your brand. Get your free AI Visibility Report instantly, then track citations and optimize your presence in AI search results.
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Frequently asked questions
Do you have any questions? We have got you covered.
What is Spyglasses?
Spyglasses is an AI visibility and analytics platform for brands. It offers two products: AI Visibility Report (an on-demand brand accuracy audit across major AI assistants) and AI Traffic Analytics (always-on tracking of AI bot visits and AI-referred human clicks).
What does the AI Visibility Report do?
The AI Visibility Report compares your canonical brand facts to how assistants like ChatGPT, Claude, Gemini, Perplexity, and Copilot describe you. It outputs an accuracy score, highlights omissions and misstatements, and provides fixes to improve AI answers and citations.
How does AI Traffic Analytics work?
AI Traffic Analytics identifies when an AI assistant or crawler requests your pages and when humans click from an AI answer to your site. It shows which AI, which page, why it visited, and trends over time in a marketer-friendly dashboard.
Which AI assistants and crawlers does Spyglasses track?
Spyglasses tracks major AI assistants; ChatGPT, Claude, Gemini, Perplexity, and Copilot, plus many other AI crawlers and model trainers. Spyglasses also tracks clickthroughs from Google AI Overviews and AI Mode. Araffic is classified by platform and intent (research, purchase, informational, etc.).
How do you detect AI visits accurately?
Detection is server-side, with no client JavaScript required. Spyglasses uses request signatures, IP ranges, headers, user-agents, and behavioral patterns to classify AI agents and separate them from normal browsers.
What's the difference between AI bot visits and AI-referred human visits?
AI bot visits occur when an AI assistant like ChatGPT fetches your page to compose or refresh an answer. AI-referred human visits occur when a person clicks a link from an AI answer and lands on your site. Spyglasses reports both so you can connect brand mentions in AI to clickthroughs.
How does Spyglasses help SEO and brand growth?
Spyglasses improves brand consistency in AI answers, increases the likelihood of being cited for buyer queries, and reveals share of voice across assistants. It turns AI interactions into actionable tasks for content, technical SEO, and PR.
How do I get started with Spyglasses?
Run an AI Visibility Report on-demand to benchmark your current accuracy. For ongoing measurement, install AI Traffic Analytics via a lightweight server-side middleware or plugin, add your key, and view data in minutes.
Can I control which AI bots access my site?
Yes. Traffic controls let you allow, rate-limit, or block categories like model trainers while keeping useful assistants and search engines allowed. You can protect sensitive pages without losing citations from answers.
How does Spyglasses handle privacy?
Spyglasses collects only the data required to detect AI visits, attribute referrals, and power reports. It avoids storing unnecessary personal data and supports regional privacy requests and robots or AI-access controls you configure.