# AI Visibility Report — Harley-Davidson

> How this subject appears across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

## Overview

- **Subject:** Harley-Davidson
- **Domain:** harley-davidson.com
- **Type:** BRAND
- **Brand consistency score:** 65/100
- **Completed:** 2026-02-02T17:52:51.646Z

## Brand summary

- **Tagline:** MOTORCYCLES BUILT TO LEAD
- **Category:** Motorcycle Manufacturer
- **Ideal customer:** Motorcycle enthusiasts and riders
- **Features:** Wide range of motorcycle styles including Cruisers, Touring, and Electric; Custom motorcycle options; Authorized dealer network
- **Differentiators:** Over 120 years of brand legacy; Distinctive sound and styling; Strong community engagement

## AI visibility

- **Queries analyzed:** 5
- **Brand mentions:** 17
- **Share of voice:** 68%
- **Citations:** 8 (citation rate 32%)

### By platform

| Platform | Mentions | Share of voice | Citations |
| --- | --- | --- | --- |
| ChatGPT | 4 | 80% | 0 |
| Gemini | 5 | 100% | 4 |
| Perplexity | 2 | 40% | 5 |
| Claude | 4 | 80% | 4 |
| Google AI Overview | 0 | 0% | 5 |

## Competitor share of voice

brand SOV 60% · 0 competitor(s) outperforming the brand · 0 gap query(ies)

| Competitor | Share of voice | Mentions | Citations |
| --- | --- | --- | --- |
| Indian | 60% | 21 | 5 |
| Honda | 56% | 20 | 0 |
| Kawasaki | 56% | 20 | 1 |
| Yamaha | 28% | 10 | 0 |
| Suzuki | 24% | 9 | 0 |
| Triumph | 12% | 5 | 0 |
| Ducati | 4% | 1 | 0 |

## Grounding searches (ranked by gap)

2 gap(s) across 2 grounding searches; 0 high-impact.

| Search query | Gap score | Platforms | Triggered by |
| --- | --- | --- | --- |
| cruiser vs touring motorcycles weekend rides multi-day trips differences comfort storage wind protection passenger support | 1.8 | openai | Compare cruiser vs touring motorcycles for weekend rides and occasional multi-day road trips (comfort, storage, wind protection, and passenger support). |
| what are differences between cruiser and touring motorcycles for riding comfort luggage wind protection passenger seating | 0.8 | openai | Compare cruiser vs touring motorcycles for weekend rides and occasional multi-day road trips (comfort, storage, wind protection, and passenger support). |

## Technical readiness

- **Overall:** 86/100
- **Structure / structured data:** 77/100
- **Accessibility:** 86/100
- **Readability:** 100/100
- **Performance:** 85/100
- **Pages analyzed:** 5

## Recommendations

### SEO / AEO

- Rank for "cruiser vs touring motorcycles weekend rides multi-day trips differences comfort storage wind protection passenger support" (gap 1.8) — competitors appear here, you don't.
- Rank for "what are differences between cruiser and touring motorcycles for riding comfort luggage wind protection passenger seating" (gap 0.8) — competitors appear here, you don't.

### PR / outreach

- Pursue citations where Indian is cited (5 citation(s)) — match their third-party coverage.
- Pursue citations where Kawasaki is cited (1 citation(s)) — match their third-party coverage.

### Technical fixes

- Improve Accessibility Compliance (high priority)
- Implement Structured Data Markup (high priority)
- Enhance Page Performance (medium priority)

_Top items shown. Full categorized list: https://www.spyglasses.io/api/reports-markdown/ai-visibility/harley-davidson/recommendations_

## Detailed sections

This summary is bounded. For complete detail, fetch these Markdown URLs:

- **Full recommendations** (SEO/AEO targets, PR sites to pitch, technical fixes, brand-consistency): https://www.spyglasses.io/api/reports-markdown/ai-visibility/harley-davidson/recommendations
- **Full grounding analysis** (every gap opportunity, ranked, plus brand-ranked searches): https://www.spyglasses.io/api/reports-markdown/ai-visibility/harley-davidson/grounding
- **Full citation breakdown** (by media type, authority, content format, page type, plus cited pages): https://www.spyglasses.io/api/reports-markdown/ai-visibility/harley-davidson/citations